BRAND MANAGER SENIOR (H/F)
A PROPOS DE L'OFFRE
Roles & Responsibilities:
You will work with a cross functional team of Customer Development, Finance, Supply Chain, R&D, Media amongst others.
Aligns the strategy across the organization through a pragmatic combination of a clear long-term vision and the achievement of day-to-day goals ;
Identify consumers’ needs and wants for Danone’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers ;
Applies creative thinking and generates new ideas to build brands and grow the business :
Lead the development and execution of the integrated communication and media plans, maximizing Media ROI, working with internal and external media partners ;
Cooperate with sales planning, customer teams and shopper marketing to ensure growth across channels ;
Constantly challenges the sales organization to ensure its results and effectiveness ;
Manage all business financials, including brand P&L budgeting and tracking;
Deliver Scorecard Business Targets, in line with the goals of the Business Unit ;
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design ;
Successful Design and Deployment of Marketing Toolkits for the Brand.
Roles & Responsibilities:
You will work with a cross functional team of Customer Development, Finance, Supply Chain, R&D, Media amongst others.
Aligns the strategy across the organization through a pragmatic combination of a clear long-term vision and the achievement of day-to-day goals ;
Identify consumers’ needs and wants for Danone’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers ;
Applies creative thinking and generates new ideas to build brands and grow the business :
Lead the development and execution of the integrated communication and media plans, maximizing Media ROI, working with internal and external media partners ;
Cooperate with sales planning, customer teams and shopper marketing to ensure growth across channels ;
Constantly challenges the sales organization to ensure its results and effectiveness ;
Manage all business financials, including brand P&L budgeting and tracking;
Deliver Scorecard Business Targets, in line with the goals of the Business Unit ;
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design ;
Successful Design and Deployment of Marketing Toolkits for the Brand.
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