What will I be doing ?
As Hotel Marketing and Communications Manager, you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
Core Competencies & Abilities to be ‘Best in Class’
To maintain a high guest service focus by approaching your job with the guests always in mind and being proactive in a timely manner towards their needs and requests as detailed in the Conrad Brand Architecture section of the Spirit of the Individuality Program handout
To have a positive impact, taking personal responsibility and initiative to resolve issues, always clearly communicating with both guests and colleagues
To be motivated and committed, approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your personal performance
To be flexible, responding quickly and positively to changing requirements including the performance of any tasks requested of you
To maintain high Team focus by showing co-operation and support to colleagues in the pursuit of team goals
To contribute ideas and suggestions to enhance operational/environmental procedures in the Resort
To actively promote the services and facilities of the Conrad Rabat Arzana to guests and suppliers of the Hotel
To perform all duties and responsibilities in a manner that ensures your safety and that of others in your workplace
To ensure that The Spirit of Individuality and the Conrad Service Delivery Standards are fully implemented and demonstrated by all Members of the Team
To fully embrace The Spirit of Individuality and Team Work
Embrace yourself to build a winning team with our 7 C’s:
Coaching
Character
Communication
Commitment
Contagious Energy
Caring
Consistency
Be a strong leader in Emotional Intelligence, embrace it and promote mindfulness within your teams
Be a transformational leader and drive the team to Best in Class performance by engaging, encouraging, motivating and by showing empathy
Be driven by: Train TMs well enough, so they can leave, treat TMs well enough, so they do not want to
Remember: the only way to do great work is to love what you do. If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you!
What are we looking for ?
A Hotel Marketing and Communications Manager serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
PR Activities & Marketing
Ensure the commercial success of the property by effective Marketing initiatives
Correct image and representation of the hotel in a dignified form towards customers and negotiating partners
Directs the hotel in the development, implementation and achievement of their annual business and market plan objectives
Provides guidance and assistance relating to the execution of marketing and ecommerce functions, policies and standards as established by the Hotel. Attends executive meetings. Balances time effectively as needed
Capitalizes on Hilton Worldwide marketing, sales programs and resources
Actively participates in the ‘sales processes via customer meetings, entertainment and attendance at client and other relevant industry events
Joint marketing initiative engagement and other hotel/brand synergies to maximize exposure and profitability including agency contact, media planning and hotel communications.
Directs the solicitation efforts of the sales team through effective oral and written communication while providing strategic commercial marketing activities
Creates and implements strategic and tactical marketing plans to maintain current base and increase the hotel’s share in transient market
Prepares reports pertaining to the operation of the Sales and Marketing Department to include, but not limited to the Marketing Budget & Marketing Meeting Minutes
Creating, executing & updating of the property Marketing Plan and activities month to month. As well as provide monthly marketing feedback to owners
Doing quarterly researches of the local industry and national market to detect market trends and related information for development of new marketing strategies
Coordination and implementation of communication plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. sales, food and beverage, spa etc.)
Development of good relations with the media (print, broadcast, etc.) and implementation of the hotel’s publicity campaign
Management of a complete, targeted database and direct mail campaigns to promote hotel business.
Overall supervision of production of hotel printed materials to ensure compliance with Hilton Identity Guidelines
Ensure contents of hotel web pages are updated at all times
Monitoring and control of expenses based on approved Marketing budget
To ensure press releases are sent to all local & regional newspapers and magazines on all happenings/ events in the hotel
To coordinate with all activities concerning publicity in film shooting, photo shooting, interviews by local & overseas media etc
To maintain stock inventory of an updated photo library and press kit
To support Director of Sales for the preparation, planning and execution of the hotel’s public relations activities plan
Maintain update profiles of the hotel’s key personnel
Constructing creative and relevant content and visuals for all social media platforms
Monthly social media calendar creation and management
Manage the social media platform by constantly updating where necessary
Reputation management via reviews and social media messages
Management of Bloggers and Influencers (including media sites or trips) as well as report on media content gained
Creation and distribution of press releases
Quarterly updates of factual information and updating of images. Maintain 100% completion rate.
Manage, review and create special offers via relevant travel sites.
Customer
Maintains a high guest service focus through a “Can Do (Vibrant = STAR) …” & flexible attitude.
Always try to go the “extra mile” with every single guest and anticipate his/her needs
Maintains a high guest service focus, for oneself and team.
Training & People
To contribute positively to The Spirit of Individuality by providing both guests and fellow Team Members The Luxury of Being Themselves through an Individual, Genuine, Vibrant, Contemporary and Discerning service, seeking to always maintain a pleasant and hassle-free working environment
To keep courteous, professional relationships with suppliers, colleagues from competition, and from other Hiltons and The Hilton Family properties.
Promotes Team Member motivation
To attend and actively participate in training sessions and monthly communication meetings
To ensure punctuality, excellent grooming and hygiene for department team members
To ensure that all team members are aware of the objectives of the property (Key Business Objectives).
To lead by example at all times.
To provide direction and support to teams on a daily basis.
To keep excellent relationships with team, peers, and all other colleagues of the hotel.
To monitor vacation planning for the department
Any other tasks as requested by our guests or Management of the resort
Efficient and friendly support to other Team Members within own and other departments
Full attendance to relevant departmental trainings
Is obliged to take part in internal training courses and to implement what has been learnt in daily practice.
Regular attendance is essential to the successful performance of this position
Market Analysis & Trends
Ensure that Marketing is the interface and connected link to commercial excellence
Perform critical analysis.
Manage extensive amounts of information and provides constructive feedback.
Knowledge of marketing, negotiating and sales procedures associated with the hotel industry.
Excellent written skills sufficient to produce sales and marketing communication that properly reflects the Hilton Image.
Work effectively both independently and as a team.
Manage and organize complex projects and establishes priorities consistent with department/hotel objectives.
Effectively deal with department heads, customers and team members, some of whom will require high levels of patience, tact and diplomacy.
Manage multiple projects, meet and work effectively under time and resource constraints
Develop and maintain excellent product knowledge and use it to deliver the benefits of the product to the client
To obtain full knowledge of Competitors products to understand the market place
Know all the functions of the computer system and eliminate minor errors in the software itself as required.
Safety, Security & Pandemic Response
Personal Protective Equipment (PPE) may be required when performing work duties that may have the potential of risk to your health or safety. The hotel will provide the required PPE. Team members will be trained in the proper use and care of any assigned PPE. It is your responsibility to report defective, damaged or lost PPE, or equipment that does not fit properly, to your Manager.
To act on your responsibilities for Health & Safety at work.
To demonstrate a working knowledge of fire prevention and to follow hotel evacuation plan on hearing the alarm.
To adhere to all Food Safety requirements within the operation.
To maintain a high standard of personal hygiene at all times.
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
French and English speaking required: any other additional language is a plus
Resort Experience is a plus
Luxury Experience required
Have been in a managerial position for at least 2 years
Transformational leadership skills, utmost creative and energetic/passionate
Strong communication and relationship building skills
Previous experience of working in a marketing and PR role in the hotel industry
Experience of working with key marketing partnerships, media and design agencies
Master’s degree in Business, Communications or Marketing
Qualifications or courses relating to creative, descriptive or effective writing.

Lieu de travail
Rabat et région, Maroc
Date d'expiration
10 Mai
Niveau de poste
Manager / Responsable département
Secteur d'activité
Services
Nombre de postes
01