Shopper Trade Marketing Lead North & West Africa
Position PurposeContextualises shopper & Trade Marketing strategy for
NWA cluster and designs winning
shopper experience and solutions.
Key competencies:Leadership
Agility
Play to Win Mindset
Excellent Interpersonal Skills
Strong business & financial acumen
Effective Planning
Externally focused and customer oriented
Exemplary project management skills
Key individual accountabilities:•Partnering with marketing andother functions to integrate Shopper & Trade into local category plans using WISE
• Leveraging global/Regionaltools and guidance to translate global category plans for local marketing
relevancy for local shoppers and trade customers
• Creating winning activation plans that realise targeted shopper behaviour change
• Consistently explore shopper & category insight & execute against omni channel opportunities
• Engaging customers with shopper centric solutions that meet their objectives
• Maximising ROI of Shopper & Trade Marketing activities and track KPIs
• Delivering executional excellence in Shopper Experience
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
DATE POSTED
04/29/2022
CONTRACT TYPE
Full time
JOB ID
R2642188
LOCATION
Casablanca, Morocco
NWA cluster and designs winning
shopper experience and solutions.
Key competencies:Leadership
Agility
Play to Win Mindset
Excellent Interpersonal Skills
Strong business & financial acumen
Effective Planning
Externally focused and customer oriented
Exemplary project management skills
Key individual accountabilities:•Partnering with marketing andother functions to integrate Shopper & Trade into local category plans using WISE
• Leveraging global/Regionaltools and guidance to translate global category plans for local marketing
relevancy for local shoppers and trade customers
• Creating winning activation plans that realise targeted shopper behaviour change
• Consistently explore shopper & category insight & execute against omni channel opportunities
• Engaging customers with shopper centric solutions that meet their objectives
• Maximising ROI of Shopper & Trade Marketing activities and track KPIs
• Delivering executional excellence in Shopper Experience
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
DATE POSTED
04/29/2022
CONTRACT TYPE
Full time
JOB ID
R2642188
LOCATION
Casablanca, Morocco
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