Role purpose.
// Build strategic network and have collaboration acumen to collect market intelligence information, trust in and outside of the company in order to be a key asset to the commercial team on the forecast and negotiating part.
// Share, Support, Monitor and Track the customer marketing strategies implementation (campaign plans) at National level optimizing the value capture while satisfying the customer needs for the responsible crops.
// The Campaign Activation Manager is fully in charge of his/her campaign calendar for his/her crop portfolio and associated key account farmers portfolio.
// Work closely with KAM/CUSTOMER ADVISORY REP and Market Development team for your respective crop portfolio, to develop together campaign planning (crops and customers), to maximize sales and profitability, at growers, channel partners level and others.
// Actively contribute to the distributor campaign action plan discussion, implementation and tracking with the KAM/Customer Advisory Reps.
// Support and transmit new business opportunities, into NEWPORT system, detected in the field, acting as key marketing contact through implementation in the region.
// Innovation rate and KPI’s (TO, IGM, P&I, FA and market share)
// Ensure availability and implementation of effective marketing campaigns at the country level
// Ensure Communication and marketing tools implementation with KAM/Customer Advisory Reps
// Comply with laws, regulations and good business practices
Key responsibilities and tasks.
// Participate in annual business plan update by providing key figures (Budget, S&OP, Outlook plan)
// Defines, in collaboration with Sales and Market Development Team, local campaigns objectives based on shared business and customers (channel partners/ growers/ others)
// Work closely with KAM/CUSTOMER ADVISORY REP and Market Development team in your region, to develop together campaign planning (crops and customers), to maximize sales and profitability, at growers, channel and others.
// Successfully support the sales cycle within designated sales region/district/territory, including responsibility for training field sales teams on the marketing campaign elements.
// Orchestrate the marketing campaign planning process, incorporating feedback from cross-functional stakeholders – this includes both regular (e.g., annual) campaigns and ad-hoc campaigns
// Monitor the timeliness and effectiveness of campaign planning plan execution; track KPIs (market share, awareness, purchase intent, usage, channel trends /needs) against plan
// Develop new customer interaction concepts (e.g. integrated offer, financial concepts, loyalty programs, etc.) to enable Bayer Crop Science to gain a competitive advantage
// Partner with sales and market development teams on interaction with growers for field events and other local face-to-face promotional activities
// Support Business Intelligence (BI) analysis and markets establishment by region, crops and business units, as well as presenting and defending it to regional sales structures.
// Analyse and forecast crop protection market by crop / segment, update figures on tools - responsible for Optimas, ACE. Contribute for market data collection / market research adhoc and competitor’s analysis activities aligned with Cluster
// Analyse the national market, macro-trends and competitor strategies by crop in your country, as well as identify new business opportunities in the short term
// Coordination Crop Indication in North Africa. In charge of NewPort update. New product in coordination with Head of CA and Growers West Med
// Prepare all the operational steps of the product launch process (product strategy, packaging, price positioning, launch event, internal and external promotion & communication…)
// Coordinate with Supply Chain, Regulatory Science, Field Solution and Market Development team all regulatory and development details regarding products
// Successfully support, if needed, of Food Chain Project, with Sales and Market Development team
// Support Digital communication based on digital plan and calendar and digital solution to bring at commercial phase
// Support to implement CRM and account planning at Sales Level, track KPIs and support sales team and participate to customer engagement / account management segmentation and meetings.
// Develop and manage the annual budget for marketing (publicity & information) in agreement with line manager. Anticipate and communicate any change on the forecast into the SOP calls to improve commercial accuracy.
// Increase customer share and customer lifetime value through a balanced push/pull grower strategy /channel strategy that drives current and future country/cluster market strategy
// Increase customer share and loyalty through effective marketing campaigns and implementation
// Efficient management of the P&I
Experience, Skills and Qualifications.
// University degree preferably Agronomist with Crop protection experience
// Good knowledge of the market
// 3-5 years of experience in an agri-multinational environment
// Strong knowledge of marketing management tools (surveys, mix matrix, SWOT, marketing mix, customer & market segmentation)
// Capability to work in cross-functional teams, organization, rigor, reactivity and autonomy
// Computer skills (Excel, Word, Power Point…)
// Analytical strategic thinking
// Flexible and adaptable to new environments
// Fluency in English, French and Arabic
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.