Marketing Director

l’oreal

ABOUT L’OREAL :
The worldwide leader in beauty, L’Oréal Group has an international portfolio of 36 diverse and complementary brands reaching over 1.5 billion consumers in more than 150 countries. Within SAPMENA zone, L'Oréal Morocco, created in 1943, aims to meet all the beauty aspirations of Moroccans in their infinite diversity with a portfolio of more than 20 internationally renowned brands.
The Group’s purpose is to create beauty that moves the world, including beauty that is innovative and beauty that respects people and planet. Passion, Innovation, Entrepreneurial spirit, Open-mindedness, Quest for Excellence: Our values are written in the genetic code of L'Oréal. Today, they are still expressed in the daily work of all our teams.
With this in mind, we are currently looking for a Marketing Director within the Dermatological Beauty Division.
KEY ACCOUNTABILITIES :
Be the leader of the 360-brand team to deliver a winning brand plan
Define the brand frame/strategy and offline and online growth plan using local consumer and market insights and guidelines from Zone and DMI
Define the brands communication and retail strategies to maximize sales and build brand equity
Define and manage the brand commercial strategy and lead the distributor partnership in the region
Analyse and report weekly and monthly turnover landing for the brand, summarizing all channels of distribution
Oversee the education and training of Bas to ensure the best quality of service is provided by the Brand
Participate in quarterly and annual client meetings, to present brand plans, strategy and opportunities
Actively participate and lead on the brand forecasting process and monthly business cycle preparation and execution
Set and follow up the annual brand budget with inputs from finance, markets & zone
Be accountable for brand REX and A&Ps and optimise in line with strategy and objectives to deliver target levels as per trend
Ensure consistent 360 approach to brand expression and execution across channels
Drive core pillar growth and identify further opportunities to hack growth
Forecast launches with commercial input, and oversee launch executions and media planning
Be the external voice for the team and represent the brand in Hub and Zone meetings
Foster collaboration between brand teams and countries, ensuring alignment, sharing, and leveraging of best practices
Ensure team development, positive engagement and empowerment for decision making
Foster collaboration with brand teams, countries and act as a coach to my team (both direct and indirect reports)
Implement 360 mindset and ways of working
Be a champion of Simplicity and agile ways of working
REQUIREMENTS :
8-12 years of experience in Marketing, with managerial experience
Market & Consumer Insight
Identifies market drivers
Translates trends and consumer knowledge into meaningful insights
Brand Development
Thinks brand strategy
Imagines disruptive products & services
Develops integrated campaigns that work
Integrates retail & shopper expertise
Activation Excellence
Delivers excellence with agility and rigour
Integrates sustainable, business consciousness
Collaborative Leadership
Creates collaboration for bigger success
Shares & leverages best practice
L'ORÉAL COMPETENCIES
Innovator
Strategist
People Developer
Integrator
Entrepreneur
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Aperçu

  • Titre d'emploi: Marketing Director
  • Date de publication : 2023-09-08 Peut être expiré
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