Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
Nestlé Maroc
Casablanca, Morocco
Full-time
Position Summary
Drive Nespresso’s brand image and creating brand awareness by execution and evaluation of the global media strategy & campaigns and develop, execute, and evaluate communications to local market needs.
A day in the life of a Media Specialist
Localize and execute the global media strategy and develop ATL campaign materials for B2C & BTB.
Establish and leverage relationships with key media networks.
Develop, execute, and evaluate communications for all channels in line with local market needs, local development based on local insights can be required.
Guard the (visual) brand identity and tone-of-voice, e.g., by supporting the adaptation and creation of all communication with an expert opinion on key messaging.
Evaluate the global media strategy, and media and creative agencies on performance against KPI's.
Lead all agency related topics as annual scope of work definition and brief, campaign design and implementation, brand & performance KPIs, FEE and costs.
Work closely with Brand, B2C and B2B teams, cross functions, and external parties, including offline, online, influence and communication agencies.
Drive Editorial calendar with community management agency.
Drive targeted audiences to Nespresso e-channels to increase retention and to acquire new Club members in a cost-efficient way.
Develop, implement, monitor, and manage all online acquisition channels daily.
Gather insights continuously and build reports to give stakeholders a clear view on the media channel performance and ROI's.
Support Marketing to maximize brand awareness and campaign visibility in the online domain.
Responsible for the correct and on time execution of differentiated and exclusive direct-to-consumer activation campaigns, with the purpose to increase the connection between our existing consumers and the brand.
What will make you successful…
Master’s degree or equivalent in marketing and/or communication.
At least 2 years’ experience as in communications, media, or brand management with strong digital and/or media responsibilities.
Worked for a premium brand with an FMCG mindset or agency.
Existing network in media.
Experience in managing external agencies.
We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse contex.