Senior External Communications Specialist
City: Casablanca
Country/Region: MA
Job Req ID: 16828
Job Purpose
The senior external communications specialist is the main contact for the media, dealing with all media inquiries. As part of the sponsorship policy, he/she ensures the identification of opportunities, their planning, and the implementation of the company's related activities in order to the development and promotion of the company's brand & image
Main Scope/Responsibilities
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Arrange and organize press events, interviews, and press conferences
Write press releases and prepare information for the media
Liaise with media representatives
Manage and analyze current affairs and media coverage of the Company and the competition
Map JESAS's related stakeholders and issues under the manager's supervision
Establish a mapping of the Group's sponsoring partners.
Produce reports in order to capitalize on the company's participation in sponsoring actions.
Propose sponsorship actions likely to have a return on investment on the company's brand image at the local, national, and international levels, in collaboration with the hierarchy.
Ensure the monitoring and respect of the sponsorship strategy in collaboration with the hierarchy.
Build corporate content in collaboration with different entities
Develop/write content adapted to a specific context, objectives, channels, and target based on a brief
Education
Education (Bachelor/Master/Ph.D): Master's Degree
Curricula: Journalism / Communication / Political Science
Global Experience
3- 5 years minimum
Specific Experience in the position
Relevant experience in external communication
Country/Region: MA
Job Req ID: 16828
Job Purpose
The senior external communications specialist is the main contact for the media, dealing with all media inquiries. As part of the sponsorship policy, he/she ensures the identification of opportunities, their planning, and the implementation of the company's related activities in order to the development and promotion of the company's brand & image
Main Scope/Responsibilities
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Arrange and organize press events, interviews, and press conferences
Write press releases and prepare information for the media
Liaise with media representatives
Manage and analyze current affairs and media coverage of the Company and the competition
Map JESAS's related stakeholders and issues under the manager's supervision
Establish a mapping of the Group's sponsoring partners.
Produce reports in order to capitalize on the company's participation in sponsoring actions.
Propose sponsorship actions likely to have a return on investment on the company's brand image at the local, national, and international levels, in collaboration with the hierarchy.
Ensure the monitoring and respect of the sponsorship strategy in collaboration with the hierarchy.
Build corporate content in collaboration with different entities
Develop/write content adapted to a specific context, objectives, channels, and target based on a brief
Education
Education (Bachelor/Master/Ph.D): Master's Degree
Curricula: Journalism / Communication / Political Science
Global Experience
3- 5 years minimum
Specific Experience in the position
Relevant experience in external communication