City: Casablanca
Country/Region: MA
Job Req ID: 16828
Job Purpose
The external communications specialist will be the main contact for the media, dealing with all media enquiries. As part of the sponsorship policy, ensure the identification of opportunities, their planning, and the implementation of the company's related activities in order to the development and promotion of the company's brand image.
Main Scope/Responsibilities
Prepare and write posts, articles and press releases.
Handle press/journalists' enquiries and other media contacts via telephone calls, email and written correspondence.
Arrange and organize press events, interviews and press conferences.
Liaise with media representatives & managers.
Monitor current affairs and media coverage of the Company and the competition
Establish a mapping of the Group's sponsoring partners.
Produce reports in order to capitalize on the company's participation in sponsoring actions.
Propose sponsorship actions likely to have a return on investment on the company's brand image at the local, national and international levels, in collaboration with hierarchy.
Ensure the monitoring and respect of the sponsorship strategy in collaboration with hierarchy.
Centralize, analyze and manage the processing of sponsoring requests
Education
Bac +4 (Master's degree)
Curricula: Journalism / Communication / Political Science
Global Experience
Minimum 3/4 years of experience
Specific Experience in the position
Relevant experience in external communication