CHANNEL STRATEGY MANAGER
A PROPOS DE L'OFFRE
We are looking for our new Channel strategy manager who will be in charge of Establishing a strategy per channel with a purpose of identifying high value partners and generating maximum revenue.
Responsabilities :
STRATEGIC CHANNELS PLANS BUILDING :
Lead the building, development, and delivery of strategic channel plans.
Define channel targeting strategy, identify and prioritize audience segments to best support the objectives.
Lead channel budget allocations for all channels assessing anticipated ROI of investments.
Collaborate and develop relationships with clients, internal teams and partner agencies to understand the feasibility of cross-channel recommendations / plans.
Identify key data points and measurements to show the impact of our approach and strategy on the channel’s business.
Ensure excellent data insight, management, and quality strategies are implemented for the client.
Monitor performance of marketing plans against client objectives and be able to make recommendations to optimize.
SCOPE :
Design and execute Next Steps PICOS by Channel : Segmentation, Portfolio, MSL, Picture of success
Design cooler strategy, execution and post-mortem
Animation & monitoring of Picos operationalization with sales team.
We are looking for our new Channel strategy manager who will be in charge of Establishing a strategy per channel with a purpose of identifying high value partners and generating maximum revenue.
Responsabilities :
STRATEGIC CHANNELS PLANS BUILDING :
Lead the building, development, and delivery of strategic channel plans.
Define channel targeting strategy, identify and prioritize audience segments to best support the objectives.
Lead channel budget allocations for all channels assessing anticipated ROI of investments.
Collaborate and develop relationships with clients, internal teams and partner agencies to understand the feasibility of cross-channel recommendations / plans.
Identify key data points and measurements to show the impact of our approach and strategy on the channel’s business.
Ensure excellent data insight, management, and quality strategies are implemented for the client.
Monitor performance of marketing plans against client objectives and be able to make recommendations to optimize.
SCOPE :
Design and execute Next Steps PICOS by Channel : Segmentation, Portfolio, MSL, Picture of success
Design cooler strategy, execution and post-mortem
Animation & monitoring of Picos operationalization with sales team.
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