GROWTH STRATEGY DIRECTOR
A PROPOS DE L'OFFRE
Trends & Insights : Lead trend analysis and foresight initiatives, leveraging market research and consumer insights to proactively identify emerging market trends.
Portfolio Strategy: Drive strategic optimization of the category & brands portfolio
Obppc & Pricing strategy: Develop and oversee strategic plans for optimizing Occasions, Brands, Prices, Packs, and Channels (OBPPC) to maximize market penetration, value, and profitability for the company.
Category & Consumer Strategy: Develop comprehensive category strategies that effectively target consumer segments
Brands & Communication: Oversee the development and implementation of brand strategies, ensuring consistent brand messaging and effective communication.
Shopper & Retailers: Drive the development of shopper-focused strategies to enhance the overall shopping experience, to optimize assortments, promotions, and customer engagement strategies by channels.
Innovation & Growth hacking: Identify white spaces and capitalizing on growth opportunities through data-driven decision-making, creative problem-solving by testing & learning in an agile way.
Market intelligence & performance monitoring: Establish robust market intelligence systems to gather and analyze data on market trends, competitor activities, and consumer insights.
Trends & Insights : Lead trend analysis and foresight initiatives, leveraging market research and consumer insights to proactively identify emerging market trends.
Portfolio Strategy: Drive strategic optimization of the category & brands portfolio
Obppc & Pricing strategy: Develop and oversee strategic plans for optimizing Occasions, Brands, Prices, Packs, and Channels (OBPPC) to maximize market penetration, value, and profitability for the company.
Category & Consumer Strategy: Develop comprehensive category strategies that effectively target consumer segments
Brands & Communication: Oversee the development and implementation of brand strategies, ensuring consistent brand messaging and effective communication.
Shopper & Retailers: Drive the development of shopper-focused strategies to enhance the overall shopping experience, to optimize assortments, promotions, and customer engagement strategies by channels.
Innovation & Growth hacking: Identify white spaces and capitalizing on growth opportunities through data-driven decision-making, creative problem-solving by testing & learning in an agile way.
Market intelligence & performance monitoring: Establish robust market intelligence systems to gather and analyze data on market trends, competitor activities, and consumer insights.
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